What Are Cookies and Tracking Technologies?

Cookies are small text files that websites store on your device when you visit them. Think of them as digital bookmarks that help websites remember your preferences and improve your browsing experience. At trivaloneth, we use various tracking technologies beyond traditional cookies to provide you with personalized financial education content and enhance our platform's functionality.

Web beacons (also called pixel tags) help us understand which emails you open and which links you click. Local storage allows us to save your progress through our valuation courses, while session storage keeps you logged in as you navigate between different sections of our platform.

These technologies work together to create a seamless experience on trivaloneth.com. For instance, when you're halfway through our DCF modeling course, cookies remember exactly where you left off. When you return days later, you can pick up right where you stopped—that's the practical benefit of this data collection.

How trivaloneth Uses Your Data

Our approach to data collection focuses on improving your learning experience and providing better financial education resources. We're not just collecting data for the sake of it—every piece of information serves a specific purpose in helping you master valuation techniques more effectively.

• Course Personalization: We track which topics you find challenging and suggest additional resources or alternative explanations for complex concepts like WACC calculations or terminal value assumptions.
• Progress Analytics: Your learning patterns help us optimize course structure. If many students pause at the same DCF section, we know to add more explanation or break that concept into smaller segments.
• Content Optimization: Heat mapping and click tracking show us which parts of our financial models get the most attention, helping us focus on the most valuable educational content.
• Technical Improvements: Performance data helps us identify slow-loading pages or features that aren't working properly, especially important for our interactive financial calculators.
• Communication Enhancement: Email tracking helps us understand which educational newsletters provide the most value, so we can focus on content that actually helps your professional development.

Data Retention and Storage

We don't keep your data forever. Different types of information have different retention periods based on their purpose and legal requirements. Here's a breakdown of how long we maintain various data types:

Managing Your Cookie Preferences

You have complete control over how cookies and tracking technologies work on your device. While essential cookies are necessary for basic functionality, you can adjust settings for all other types. Here's how to manage these preferences across different browsers:

Keep in mind that blocking certain cookies might affect your experience on trivaloneth.com. For example, disabling functional cookies means you'll need to reset your preferences each visit, and blocking analytical cookies prevents us from identifying and fixing issues that might improve your learning experience.

Third-Party Services and Data Sharing

We work with carefully selected third-party services to enhance our educational platform. These partners have access to limited data and are bound by strict privacy agreements. Our primary partners include analytics providers who help us understand learning patterns, payment processors for secure transactions, and email service providers for educational communications.

Google Analytics helps us understand which course materials are most effective and where students need additional support. Stripe processes payments securely without us storing your financial information. Mailchimp manages our educational newsletter distribution and tracks engagement to improve content relevance.

We never sell personal data to third parties. Any data sharing occurs solely to improve your educational experience or comply with legal requirements. Partners are required to maintain the same privacy standards we uphold and cannot use your data for their own marketing purposes.

Your Rights and Choices

You have several rights regarding your data on our platform. You can request access to all data we've collected about you, ask for corrections to inaccurate information, or request deletion of your account and associated data. You can also object to certain types of processing or request data portability if you want to transfer your course progress to another platform.

If you're located in Canada, you have additional rights under provincial privacy legislation. This includes the right to know what personal information we collect, why we collect it, and how long we keep it. You can also withdraw consent for non-essential data processing at any time.